Neoprene Face
Fujian New Hope: Root Market Brand (map)
Reporter: Hello, everybody, here is the 66th National Auto Parts Fair site, this time we invite guests to a new hope comes from Fujian, General Manager of Optoelectronics Co., Ltd. Zhanyi Qian, Zhan total, Hello .
Zhanyi Qian: Hello.
New hope Optoelectronics Co., Ltd. Fujian Zhan Yiqian ( HC Auto Parts Network With map)
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Reporter: Welcome guest HC studio. The exhibition in Zhengzhou, a new hope in a place not far from the HC has a special decoration booth, give brief you on what this exhibition brings a new product?
Zhanyi Qian: A New Hope in the original flasher and the voltage regulator based on the addition of two new products, a two-way alarm system, changing the way before the burglar alarm of low performance, which is higher performance of the product, there are more intelligent Inverted Car radar Inverted Car radar are generally not hear before, and the new hope that the product is brought front and rear at the same time can be observed Inverted Car radar.
Reporter: There are two new products to meet with you here, what dealers have some reaction?
Zhanyi Qian: The employees in the event of observation, found that only two products have a new hope.
Reporter: Zhengzhou to attend the 66th event you feel you got?
Zhan Yiqian: The harvest quite large, summarize two aspects, first, the popular Bi Ningbo more than to express confidence in us. Second, the 66 session of the booth arrangement is more beautiful than the 65th.
Reporter: We interviewed a lot of guests today, they have the same feelings. New hope in the illumination LED lighting and other places to do a lot of work, please tell us about the basic situation of the current company?
Zhanyi Qian: A New Hope before the main job of LED, lighting, lighting the piece, in three years ago into the car Electronic Industry, since the LED Taillight Cut, it has grown into several large pieces. First, electronic flash, electronic regulator, we developed a specific direction with a voltage regulator failure, can be said that the industry regulator the revolution began last year, two-way development of new anti-theft alarm and intelligent backup before and after radar, the main these products.
Reporter: economic crisis in 2008, in fact very important, very serious economic crisis, many companies actually found a lot of opportunities, new hope before I knew it focused on foreign markets, in foreign markets have a very good development, as in 2008 After years of slowly toward the domestic, you give us on this side, please?
Zhan Yiqian: Fujian New Hope before in this piece of automotive electronic and electrical appliances, mainly doing export, OEM production, in early 2008, when, we find something wrong, began flute section, and the 2008 Board of Directors, we decided to concentrate on the domestic market, mainly to explore the mainland market, we started a little agitated, and because the Chinese people can not adapt a little bit, a little slow this year to adapt to, and has entered the vehicle Supporting And after this one, in this piece of auto parts out of their way.
Reporter: complementary aspects of the host company, which now hosts Cooperation What?
Zhanyi Qian: currently negotiating with several, you like Tianjin Xiali, Dongfeng, dragon Yu Through talking about.
Reporter: are all Own brand Passenger cars, such models of cooperation are you, after-sale market this one, now mainly in what way, in the after-sale market?
Zhanyi Qian: This is an after market now, mainly through two channels, one 4S shop procurement center to our purchase, the second provincial and municipal distributors now have distribution networks in seven provinces and municipalities. We plan in October 2010 when the 20 provinces in the country to have distribution outlets.
Reporter: This is a sale in the domestic market slowly layout, how do you look at present, the Chinese aftermarket, particularly from export to domestic trade as your business?
Zhanyi Qian: We have been doing in foreign countries, according to foreign countries require that a vehicle aftermarket sales probably 2.5 to 3-step matching amount, in China, because China’s road conditions are not very good, particularly below the county level roads, so cars will be even greater loss of volume. So in China, according to our calculations, each producing a new car, you need to 3 to 3.5 times the volume of parts service. So the Chinese market, according to production 10 million vehicles this year, need 3 thousand to 35 million after-sales service capacity for the Chinese market is promising.
Reporter: Yes, I want to say there is a problem, since as you want to export to the new domestic trade enterprises, except in the quality of the market channels of promotion, the how to get users to the Chinese market understanding, new hope that this brand is also very important in fact, the company operating the brand concerned, what kind of step?
Zhanyi Qian: Fujian New Hope had been made for export, proud of its quality, the delivery time also very good, turn to open up the domestic market after China, the domestic operation with foreign brands a little different, so next year we six months, the company’s board decided to start doing brand management, including with some media that you like with China Auto Parts Network, with the HC Auto Parts Network, are working closely compared. To participate in show business still in the car which made HC Advertisement , Also this time in the first HC auto parts online auction industry, we have.
Reporter: You participated in that activity, right?
Zhanyi Qian: And we won an award.
Reporter: Congratulations, that activity at that time very popular, many people rush here, because it is too cheap, so value for money was. You just said that domestic sales to foreign companies or went through some twists and turns. In the coming year, new hope what kind of face to face future development?
Zhanyi Qian: In the coming year there are three main options, and all around the brand. Is just the first signed a contract with you, next year, you cover the information industry, is the new hope of Fujian, and has become a VIP member you HC. In addition, Fujian will be in the country with new hope some media, including local auto parts associations working closely to promote the brand. Third, the new brand at the same time want to do more to strengthen corporate internal strength of the practice, the better the quality. For now, the new hope of R & D team is still young, average age 27 years R & D team, a total of 43 individuals, 5 senior engineers, two associate professor, assistant
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